Archive:
Media

The media vs tech battle that nobody can win

Yet again, Thomas Baekdal has a genuinely informative and enlightening take on the turf war the media is trying to wage against tech companies.

Essentially, traditional media and technology are trying to solve a similar problem — but from different directions.

We accept that newspapers can’t cover everything in exchange for a demand for higher quality reporting for the things they do pick. And we accept that, on channels such as YouTube, we will always be able to find the occasional piece of bad content, in exchange for the flexibility and the wealth of things that we can see.

It strikes me that we need to have both. We already knew that good journalism and high-quality media products will always exist. But they need to focus on making those high-quality products rather than constantly reacting in counter-productive ways to the perceived threat of technological change.

Comment

Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing

More on the hypocrisy of media organisation going after Facebook (which I recently wrote about).

What will happen when the Times, the New Yorker and other pubs own up to the simple fact that they are just as guilty as Facebook of leaking its readers’ data to other parties, for—in many if not most cases—God knows what purposes besides “interest-based” advertising?

1 comment

Publishers haven’t realised just how big a deal GDPR is

With the media still consumed with scrutinising Facebook, Thomas Baekdal once again points out that it is the media who appear to be less prepared to deal with privacy trends and comply with new regulations like GDPR.

It’s interesting that Thomas Baekdal has emphasised that this is not only important for compliance. But because it is becoming a fundamental expectation.

He notes the clear changes that Google and Facebook have made in reaction to GDPR. In contrast to publishers.

I have yet to see any publisher who is actually changing what they are doing. Every single media site that I visit is still loading tons of 3rd party trackers. They are still not asking people for consent, in fact most seem to think they already have people’s consent…

Comment

Unsexy fundamentals focus: User experiences that print money

An extraordinary example of someone trying to give a publisher a lot of money — and the publisher making that experience as difficult as possible.

I’ve said before that I don’t have much sympathy for most publishers who are struggling. This is one example of exactly why many of their struggles are largely their own fault.

It beggars belief that a publisher should make it so hard to buy their product online. Many of them have a long hill to climb.

Comment

Inside Facebook’s hellish two years — and Mark Zuckerberg’s struggle to fix it all

A very lengthy, but entertaining and informative, read about how everything went wrong for Facebook in the past two years, and why it is a mess of their own making.

While Facebook grappled internally with what it was becoming—a company that dominated media but didn’t want to be a media company—Donald Trump’s presidential campaign staff faced no such confusion. To them Facebook’s use was obvious. Twitter was a tool for communicating directly with supporters and yelling at the media. Facebook was the way to run the most effective direct-­marketing political operation in history.

Comment

It’s the (democracy-poisoning) golden age of free speech

You may think you’ve read it all from people complaining that the likes of Facebook are threatening free speech. But this is a genuinely smart, thought-provoking article on the wide-ranging ways society need to rethink its approach towards freedom of speech.

We are particularly susceptible to glimmers of novelty, messages of affirmation and belonging, and messages of outrage toward perceived enemies. These kinds of messages are to human community what salt, sugar, and fat are to the human appetite. And Facebook gorges us on them.

I have thought before that we need to start thinking about ‘eating your digital greens’. Which means being wary of processed content (processed through an algorithm, that is), and ensuring you seek out a balanced diet of content from different sources and perspectives.

Comment

Ed Yong: I spent two years trying to fix the gender imbalance in my stories

…I looked back at the pieces that I had published in 2016 thus far. Across all 23 of them, 24 percent of the quoted sources were women. And of those stories, 35 percent featured no female voices at all. That surprised me. I knew it wasn’t going to be 50 percent, but I didn’t think it would be that low, either. I knew that I care about equality, so I deluded myself into thinking that I wasn’t part of the problem. I assumed that my passive concern would be enough. Passive concern never is.

Comment

Podcast listeners really are the holy grail advertisers hoped they’d be

On average, according to Midroll’s data, podcast listeners are making it through about 90 percent of a given episode, and relatively few are skipping through ads.

This is interesting, and in the detail is some cheering news for podcast listeners.

But I wonder how long it will last? I’ve been listening to podcasts for well over ten years, but I am becoming increasingly tired of the ads that are taking up more and more time during my day.

As ever, it’s a balancing act. News publishers messed this up big time by bombarding their website users with horrific ad experiences. Podcasters have to be careful not to go the same way.

Comment

There is so much positivity in the digital world of media

As ever, Thomas Baekdal is brilliant and insightful on where traditional media companies are getting it so wrong. He compares the consistently negative focus of news outlets to successful YouTubers, all of whom are filled with “excitement and positivity”.

[I]t makes traditional journalists appear reactive, while digital natives appear proactive…

You can’t just be negative. You also have to give your readers hope and invite them to join you on a journey into a better future.

Comment

Predictions for digital and social marketing in 2018

Gary Andrews with some thoughts on what we might see in the coming year in the digital and marketing worlds.

There are lots of astute points here, not least on the hot potato of the moment: relationship between the tech giants and publishers.

One phrase that has been bandied around a lot towards the end of 2017 has been from publishers proclaiming their “pivot to readers”. At a basic level, this is the publisher’s way of saying we’ll no longer be beholden to platforms like Facebook and Google and will concentrate on building our own brand through focusing on our core readership instead.

Comment

The media perspective on burger emoji: An unexpected analysis

The media perspective on burger emoji: An unexpected analysis The burger emoji: A first-hand analysis of the media coverage Media analyst Thomas Baekdal unexpectedly went viral last month when he tweeted about the inconsistencies between the burger emojis for Apple and Google. He has published two articles about it. The first examines why his tweet…

Read full article — The media perspective on burger emoji: An unexpected analysis

There’s a digital media crash. But no one will say it

There’s a digital media crash. But no one will say it A huge, huge, huge amount of digital media is funded by venture capital... The big picture is that Problem #1 (too many publications) and Problem #2 (platform monopolies) have catalyzed together to create Problem #3 (investors realize they were investing in a mirage and…

Read full article — There’s a digital media crash. But no one will say it

Many of the podcasts I listen to are currently running ads from Bose imploring me to buy their headphones “to enjoy podcasts in even better sound quality”

Many of the podcasts I listen to are currently running ads from Bose imploring me to buy their headphones "to enjoy podcasts in even better sound quality". I have to say, when listening to a heavily compressed MP3 that has usually been recorded in a spare room by a semi-professional using budget domestic microphones, with…

Read full article — Many of the podcasts I listen to are currently running ads from Bose imploring me to buy their headphones “to enjoy podcasts in even better sound quality”

Google's Top Stories algorithm is failing to detect authoritative sources - One Man & His Blog The Las Vegas shootings highlighted a nasty flaw in Google's Top Stories algorithm. It's one that could be exploited.

Read full article —