This article by James Cridland lays bare just how widespread the gaming of Apple’s podcasts chart is.
I have heard presenters pleading with their listeners to unsubscribe, then resubscribe to help improve their position in the chart. Apparently it works.
What I don’t understand is why Apple let this happen? I’m sure it’s not an easy problem to fix. But it surely can’t be as hard as penalising dodgy SEO tactics or email spam filters. What’s in it for Apple?
I do think that they went through a period of just not being confident enough. Impartial journalism is not giving equal airtime to two people one of whom says the world is flat and the other one says the world is round. That is not balanced, impartial journalism.
It is often said (including by me) that if you are accusing the BBC of bias, it is probably because you are losing the argument.
But Robert Peston is not the first to make this point, that the BBC is giving equal platforms to viewpoints with very unequal merits.
It’s getting difficult to disagree that this is currently a major problem for the BBC. It is particularly acute on particular programmes, such as the Today programme, which is more interested in generating heat than light.
The radio institution celebrates its 70th birthday today. I enjoyed this history of the programme from Andy Walmsley.
I had no idea that Any Questions? was originally developed as a stop-gap to fill a hole in a regional schedule. From its beginnings on the West of England Home Service, within two years it was being regularly broadcast nationwide — first on the Home Service, but quickly also on the Light Programme.
Within quite a short time, sixteen million people were regularly listening to the programme. Frank Gillard had got his mass audience.
(Despite its appeal to the masses, it’s difficult to imagine a programme like this on the modern-day Radio 2.)
It seems that the programme has changed little in its 70 years, which is an extraordinary feat of longevity. Not only that, its carbon copy TV version, Question Time, appears as popular as ever. I can’t really stand to listen to or watch either of them.
Wow and Flutter — Stereolab
I’ve recently been digging this old Stereolab song. By chance, this Peel session was recorded 25 years ago today.
In a sense, it’s no surprise to see women as front-runners to replace Chris Evans as BBC Radio 2 breakfast show presenter. It is a scandal that, until recently, no women had a regular slot during the day on Radio 2 since the 1990s.
Radio 2 always explained that the male presenters were hugely popular. And I can think of several people who would likely switch off the Radio 2 breakfast show if Sara Cox were to get the gig. But as Miranda Sawyer notes:
[Sara] Cox and [Zoë] Ball are considered the women most likely to break Radio 2’s all-male daytime club because many men still think of them as “one of the lads”.
I am a relatively reluctant listener to the Radio 2 breakfast show. I’m not averse to Sara Cox per se.
But regardless of who takes over, Alex and I have already decided we will listen instead to Lauren Laverne when she takes the helm of the BBC Radio 6 Music breakfast show in January. I have avoided its current host Shaun Keaveny because… I find it too blokey.
The Today programme has lost 800,000 listeners in the past year. That’s about a tenth of its audience, gone.
I listen to the Today programme, but I want to stop. It is unmistakably weak at the moment. Sometimes it’s for reasons you can’t quite put your finger on. It just sounds uncomfortable and clumsy at the moment. Many recent features have felt contrived and uninteresting, almost like dad dancing. Certain presenters need to be put out to pasture (and Sarah Montague wasn’t one of them).
Then of course there are the manufactured polarised debates. These have always been a staple of the Today programme, and even the publicity shot in this Radio Times piece depicts the presenters having a debate at the breakfast table, complete with finger-pointing, as if that’s a selling point. In today’s highly charged political atmosphere, it is frankly the last thing we need more of.
All this means that I have found myself switching off the radio in disgust quite a lot recently.
I haven’t yet switched off completely — but only because I can’t think of what an alternative morning listen might be. Any suggestions?
An interesting comparison between modern-day radio presenting and that of previous generations: “That smiling deep disc jockey voice, broadcasting seemingly from a parallel mid-Atlantic world.”
Rarely has radio been quite so authentic.
In previous generations, it was enough to have a ‘voice on a stick’ as one of my colleagues used to call it…
Now – you tune in and you hear real life.
Listening to clips of old radio programmes, it is extraordinary how much times have changed. The Radio 1 Vintage broadcasts last year as part of Radio 1’s 50th birthday celebrations highlighted this starkly. Tony Blackburn’s live recreation of the first Radio 1 breakfast show even skipped over some of the content, tacitly acknowledging that it some of it was too cheesy (or perhaps offensive?) to be broadcast today.
There is an argument to say that people sometimes want to hear a bit of showbiz, and don’t necessarily always want to hear a voice that could be their neighbour’s.
But in the era of Spotify, a “voice on a stick” won’t do. Good content is essential for the long-term survival of radio.
On average, according to Midroll’s data, podcast listeners are making it through about 90 percent of a given episode, and relatively few are skipping through ads.
This is interesting, and in the detail is some cheering news for podcast listeners.
But I wonder how long it will last? I’ve been listening to podcasts for well over ten years, but I am becoming increasingly tired of the ads that are taking up more and more time during my day.
As ever, it’s a balancing act. News publishers messed this up big time by bombarding their website users with horrific ad experiences. Podcasters have to be careful not to go the same way.
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