Childish Gambino’s This is America and how the internet killed the cultural critic

How considered criticism has been replaced by mindless churnalism collating stuff an under-pressure journalism has hurriedly gathered up on Twitter.

Floating to the top of my feed was an article in the Guardian: “This is America: theories behind Childish Gambino’s satirical masterpiece”. This video is popular, it said, then asked: “But what does it mean?”. Yes, I thought, that’s exactly what I’m here to find out. But instead of an answer, I got a summary of tweets and notes from Genius. No interpretations were drawn, no conclusions reached. Was it a masterpiece? The headline said so, but the piece just linked to tweets by Janelle Monáe and Erykah Badu.

I grew tired long ago of news stories that are basically just lists of other people’s tweets. I have even noticed BBC News doing this. Yet again, I’m left wondering if most of the media’s problems are with their own unwillingness to pursue quality.

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