Escaping Twitter’s self-consciousness machine

On how the experience of using Twitter is transformed by removing all metrics from the interface.

The article makes a good point about why platforms like Twitter place so much emphasis on numbers:

The type of person who tends to be a high-level coder at a top tech firm… usually got great grades, attended a premier university, and now competes for bragging rights by trying to log the longest hours of anyone at the office. These people thrive in numbers-focussed environments. Perhaps it’s predestined that their world view would infect the user interfaces they create.

It is tempting to think our obsession with metrics is part of human nature. But is it just a trait of a particular type of person?


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