Formula 1 has trademarked Daniel Ricciardo’s shoey

This seems like a bit of a dick move from Formula 1.

It doesn’t mean F1 is going to go about suing Australian drivers from other categories indulging in sock juice, but it does mean that anyone selling Shoey-themed drinking vessels could be slapped with a strongly-worded ‘stop-what-you’re-doing-or-else’ letter from Liberty Media.

…But when Ricciardo retires, or races in a different category, won’t it seem absurd that the celebration he made famous is trademarked by Formula 1? And not Ricciardo, nor even the Mad Hueys who originally came up with it?

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