How good is “good”?

YouGov asked people to rate how positive and negative certain expressions are.

Warning: Contains pretty charts.

As it turns out, “good” and “bad” are not exactly mirrors of one another on the scale. Bad has an average score of 2.60, meaning its mirror equivalent on the scale ought to score 7.40. “Good”, by contrast, scores a 6.92.

This situation remains the case for the other examples where “good” and “bad” are used: “pretty good”, “really good” and “very good” are seen less positively than they should be to truly mirror “pretty bad”, “really bad” and “very bad”.

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