Maze

Is tech too easy to use?

Making the case that, sometimes, friction in design is a good thing.

Often, invoking the concept of friction is a useful way to obscure some larger, less savory goal. For Facebook, “frictionless sharing” was a thinly veiled cover for the company’s true goal of getting users to post more often, and increasing the amount of data available for ad targeting. For YouTube, auto-playing videos have sharply increased view time, thereby increasing the platform’s profitability. And for Amazon, tools like one-click ordering have created a stunningly efficient machine for commerce and consumption.

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