Keeping digital teams happy versus keeping customers happy

Gerry McGovern tells the story of trying to persuade a digital team of what they needed to fix.

“It would be nice to fix these problems,” one person said. “But the team needs also to be able to do exciting things. We need to be able to innovate.”

Unfortunately, people at work often place too much emphasis on their own enjoyment. But our work only has meaning if it is providing value to someone.

Work shouldn’t be exciting. There’s a job to do.

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