On average, according to Midroll’s data, podcast listeners are making it through about 90 percent of a given episode, and relatively few are skipping through ads.
This is interesting, and in the detail is some cheering news for podcast listeners.
But I wonder how long it will last? I’ve been listening to podcasts for well over ten years, but I am becoming increasingly tired of the ads that are taking up more and more time during my day.
As ever, it’s a balancing act. News publishers messed this up big time by bombarding their website users with horrific ad experiences. Podcasters have to be careful not to go the same way.