During this Google Design podcast interview with Cameron Koczon, I was particularly struck by the section on making design truly meaningful.
You thought that, that was a cool photo to show. You wanted to share the photo, but you didn’t really want to share the photo. You wanted to collect little hearts. That says something about the tool. It’s not a photo sharing tool, it’s a heart collecting tool, which is a little casino that you put in your pocket and you carry it around. It’s no good.
When I stopped posting directly social media last year, I had to stop using Instagram altogether because there is no way to post to it without using Instagram. I thought this would be a problem. Because I liked collecting those little hearts. And I did miss it at first. But now I don’t miss it at all, and I recognise that Instagram was ultimately unfulfilling.