Social media

Escaping Twitter’s self-consciousness machine

On how the experience of using Twitter is transformed by removing all metrics from the interface.

The article makes a good point about why platforms like Twitter place so much emphasis on numbers:

The type of person who tends to be a high-level coder at a top tech firm… usually got great grades, attended a premier university, and now competes for bragging rights by trying to log the longest hours of anyone at the office. These people thrive in numbers-focussed environments. Perhaps it’s predestined that their world view would infect the user interfaces they create.

It is tempting to think our obsession with metrics is part of human nature. But is it just a trait of a particular type of person?


Reclaiming my blog as my thought space

Dries Buytaert on reclaiming his blog. It’s just the latest of many blog posts I have read recently from people keen to share more personal content on their own websites.

My blog is primarily read by technology professionals — from Drupal users and developers, to industry analysts and technology leaders — and in my mind, they do not read my blog to learn about a wider range of topics. I’m conflicted because I would like my l blog to reflect both my personal and professional interests.

This is a struggle I well recognise. When Twitter was born, those more personal snippets moved to social media. Bloggers felt the need to become more professional and write more polished, fully-fleshed articles.

But Twitter (and other social media services) no longer fill that gap the way they used to. The most viable answer is to go back to the good old days of more personal blogging.


Inside Facebook’s hellish two years — and Mark Zuckerberg’s struggle to fix it all

A very lengthy, but entertaining and informative, read about how everything went wrong for Facebook in the past two years, and why it is a mess of their own making.

While Facebook grappled internally with what it was becoming—a company that dominated media but didn’t want to be a media company—Donald Trump’s presidential campaign staff faced no such confusion. To them Facebook’s use was obvious. Twitter was a tool for communicating directly with supporters and yelling at the media. Facebook was the way to run the most effective direct-­marketing political operation in history.


It’s the (democracy-poisoning) golden age of free speech

You may think you’ve read it all from people complaining that the likes of Facebook are threatening free speech. But this is a genuinely smart, thought-provoking article on the wide-ranging ways society need to rethink its approach towards freedom of speech.

We are particularly susceptible to glimmers of novelty, messages of affirmation and belonging, and messages of outrage toward perceived enemies. These kinds of messages are to human community what salt, sugar, and fat are to the human appetite. And Facebook gorges us on them.

I have thought before that we need to start thinking about ‘eating your digital greens’. Which means being wary of processed content (processed through an algorithm, that is), and ensuring you seek out a balanced diet of content from different sources and perspectives.


Web trend map 2018

iA reflects on the spirit of the web that has been lost.

There seems to be a weak undercurrent of old and young bloggers like us that feel sentimental or curious and want to bring back blogging. Blogging won’t save the world. But, hell, after two weeks now, we can confirm: it feels great to be back on the blogging line.

If you are one of those old or young bloggers, please join in. Drop Facebook, drop Twitter and drop Medium for original thought. Own your traffic.


Predictions for digital and social marketing in 2018

Gary Andrews with some thoughts on what we might see in the coming year in the digital and marketing worlds.

There are lots of astute points here, not least on the hot potato of the moment: relationship between the tech giants and publishers.

One phrase that has been bandied around a lot towards the end of 2017 has been from publishers proclaiming their “pivot to readers”. At a basic level, this is the publisher’s way of saying we’ll no longer be beholden to platforms like Facebook and Google and will concentrate on building our own brand through focusing on our core readership instead.


Future historians probably won’t understand our internet, and that’s OK

Future historians probably won't understand our internet, and that's OK The internet once promised to offer archivists an unprecedented opportunity to record and track our era. But with social media silos offering "pervasive, unique, personalized, non-repeatable" experiences, it is proving increasingly difficult to preserve our internet. Every major social-networking service uses opaque algorithms to shape…

Read full article — Future historians probably won’t understand our internet, and that’s OK

Designers, it’s time to move slowly and fix things

Designers, it’s time to move slowly and fix things Another reflection on how the culture of tech and design probably needs to change, this time from Basecamp product designer Jonas Downey. Designers and programmers are great at inventing software... Unfortunately we’re not nearly as obsessed with what happens after that, when people integrate our products…

Read full article — Designers, it’s time to move slowly and fix things

Wealth inequality is even worse in reputation economies

Wealth inequality is even worse in reputation economies Cory Doctorow on how reputation economies (like the rating system satirised in the Black Mirror episode Nosedive) have a series of undesirable effects. ...reputation is useless as a hedge against the real nightmare of a setup like Ebay: the long con. It doesn’t cost much, nor does…

Read full article — Wealth inequality is even worse in reputation economies