The problem of zero and one

Excellent piece by Wojtek Kutyla on why UX needs to get out of its comfort zone, and an excessive focus on technology — and the temptation to make binary declarations.

We are all reasonable creatures and we know how to seek rationale when we’re dealing with daily tasks. If we’re hungry, we’ll ask ourselves: “What do I want to eat? Eggs? Avocado? Or a burger?”. If we’re planning to buy a new car, we’ll consider it carefully, basing our ultimate choice on how functional the vehicle is and whether we can afford it.

Yet, when faced with a design problem in a professional setting we’d often go for a solution that does nothing else but fulfils a set of requirements based on assumed values communicated by stakeholders. All too seldom we’re doubting their choices and ask “what’s the rationale — where did this come from?”. Perhaps we should start doing that?

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