Thinking in triplicate

This is a very strong piece by Erika Hall, raising some seriously good points and questions about where user experience design is, and where it needs to go. It is well worth reading the full piece, and me pulling out a quote cannot do this justice. But here are some selections I particularly liked:

If good design entailed good business, women’s clothes would come in a wide range of sizes with usable pockets and our social media feeds would unfurl in reverse chronological order with an unremarkable absence of Nazis.

While most of the designers I know are far from objectivists, design as it is currently practiced is tantamount to Ayn Rand’s radical selfishness. We design for the experience of a single user at a time and expect that the collective experience, and the collective impact, will take care of itself.

It’s much more pleasant for designers to talk about empathy in one room and MBAs to talk about profits in the other and have marketers in the middle like an injectable filler.

This is exactly the sort of article we need to be seeing more of.

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