Unsexy fundamentals focus: User experiences that print money

An extraordinary example of someone trying to give a publisher a lot of money — and the publisher making that experience as difficult as possible.

I’ve said before that I don’t have much sympathy for most publishers who are struggling. This is one example of exactly why many of their struggles are largely their own fault.

It beggars belief that a publisher should make it so hard to buy their product online. Many of them have a long hill to climb.

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